ali amarshi
#startups
#design-systems
#design-ops
#brand-identity
#UX-research
#accessibility
#product-strategy
#generative-AI
#travel-tech
#financial-tech
#e-commerce
I’m a Toronto-based Product Designer with a track record of over 8 years in creating digital experiences for world-class brands and startups. My design approach is grounded in empathy, creativity, and data-driven insights, which enables me to craft intuitive experiences that drive engagement, customer satisfaction and ultimately business success.
As the Head of Design at Maker AI, I have experience leading and mentoring design teams, and developing effective design processes that foster collaboration and enable cross-functional teams to work seamlessly together.
Outside of work, you can usually find me in the kitchen testing new recipes for the monthly Supper Club that my wife and I host, or obsessing over music (stuff i’m listening to). I also like talking about coffee – but not in an annoying way (it’s probably a little annoying).
About me
As Head of Design at an early-stage startup, I hired and managed a team of five talented designers, developed and implemented streamlined processes, and established a cohesive design system + visual identity across three distinct brands. In addition to leading the team, I also played an instrumental role as an individual contributor and collaborated closely with stakeholders to provide valuable insights into the company's overall strategy and roadmap.
05/2021 - 04/2023
Maker AI (YC W21’)
Head of Design
I worked on various financial products, including Scotia iTRADE, Help Center, and was an integral part of the initial design phase of Scene +, establishing a strong foundation for its success.
05/2020 - 05/2021
Scotiabank Digital Factory
Senior Product Designer
During the onset of the COVID-19 pandemic, I worked closely on developing numerous online banking products, enabling customers to carry out financial transactions seamlessly from the comfort and safety of their homes.
03/2020 - 05/2020
Royal Bank of Canada (Contract)
Senior Product Designer
I played a key role as the lead product designer on JetBlue Travel’s group planning app and worked in close partnership with the Director of Design to streamline design operations across various product teams.
06/2019 - 02/2020
Rangle.io
Senior Product Designer
As the lead designer on various projects, I had the opportunity to work on crafting exceptional e-commerce websites and digital products for clients such as Lonely Planet, Staples, Bench, Tokyo Smoke, and Manduka.
04/2016 - 06/2019
Bounteous (Previously Demac Media)
Design Lead
Experience
ali amarshi
ali amarshi
ali amarshi
#startups
#design-systems
#design-ops
#brand-identity
#UX-research
#accessibility
#product-strategy
#generative-AI
#travel-tech
#financial-tech
#e-commerce
About me
I’m a Toronto-based Product Designer with a track record of over 8 years in creating digital experiences for world-class brands and startups. My design approach is grounded in empathy, creativity, and data-driven insights, which enables me to craft intuitive experiences that drive engagement, customer satisfaction and ultimately business success.
As the Head of Design at Maker AI, I have experience leading and mentoring design teams, and developing effective design processes that foster collaboration and enable cross-functional teams to work seamlessly together.
Outside of work, you can usually find me in the kitchen testing new recipes for the monthly Supper Club that my wife and I host, or obsessing over music (stuff i’m listening to). I also like talking about coffee – but not in an annoying way (it’s probably a little annoying).
As Head of Design at an early-stage startup, I hired and managed a team of five talented designers, developed and implemented streamlined processes, and established a cohesive design system + visual identity across three distinct brands. In addition to leading the team, I also played an instrumental role as an individual contributor and collaborated closely with stakeholders to provide valuable insights into the company's overall strategy and roadmap.
As Head of Design at an early-stage startup, I hired and managed a team of five talented designers, developed and implemented streamlined processes, and established a cohesive design system + visual identity across three distinct brands. In addition to leading the team, I also played an instrumental role as an individual contributor and collaborated closely with stakeholders to provide valuable insights into the company's overall strategy and roadmap.
05/2021 - 04/2023
05/2021 - 04/2023
Maker AI (YC W21’)
Maker AI (YC W21’)
Head of Design
Head of Design
I worked on various financial products, including Scotia iTRADE, Help Center, and was an integral part of the initial design phase of Scene +, establishing a strong foundation for its success.
I worked on various financial products, including Scotia iTRADE, Help Center, and was an integral part of the initial design phase of Scene +, establishing a strong foundation for its success.
05/2020 - 05/2021
05/2020 - 05/2021
Scotiabank Digital Factory
Scotiabank Digital Factory
Senior Product Designer
Senior Product Designer
During the onset of the COVID-19 pandemic, I worked closely on developing numerous online banking products, enabling customers to carry out financial transactions seamlessly from the comfort and safety of their homes.
During the onset of the COVID-19 pandemic, I worked closely on developing numerous online banking products, enabling customers to carry out financial transactions seamlessly from the comfort and safety of their homes.
03/2020 - 05/2020
03/2020 - 05/2020
Royal Bank of Canada (Contract)
Royal Bank of Canada (Contract)
Senior Product Designer
Senior Product Designer
I played a key role as the lead product designer on JetBlue Travel’s group planning app and worked in close partnership with the Director of Design to streamline design operations across various product teams.
I played a key role as the lead product designer on JetBlue Travel’s group planning app and worked in close partnership with the Director of Design to streamline design operations across various product teams.
06/2019 - 02/2020
06/2019 - 02/2020
Rangle.io
Rangle.io
Senior Product Designer
Senior Product Designer
Experience
As the lead designer on various projects, I had the opportunity to work on crafting exceptional e-commerce websites and digital products for clients such as Lonely Planet, Staples, Bench, Tokyo Smoke, and Manduka.
04/2016 - 06/2019
Bounteous (Previously Demac Media)
Design Lead
About me
I’m a Toronto-based Product Designer with a track record of over 8 years in creating digital experiences for world-class brands and startups. My design approach is grounded in empathy, creativity, and data-driven insights, which enables me to craft intuitive experiences that drive engagement, customer satisfaction and ultimately business success.
As the Head of Design at Maker AI, I have experience leading and mentoring design teams, and developing effective design processes that foster collaboration and enable cross-functional teams to work seamlessly together.
Outside of work, you can usually find me in the kitchen testing new recipes for the monthly Supper Club that my wife and I host, or obsessing over music (stuff i’m listening to). I also like talking about coffee – but not in an annoying way (it’s probably a little annoying).